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5 Questions To Ask Before You Hire A Website Developer

5 Questions to Ask Before You Hire a Website Developer

Lately, we have done work on several websites for clients where we ran into work from past developers and agencies that were full of various issues. We’ve been called upon to fix website problems like non-customizable portions of sites, website themes that can only be maintained by specific agencies, and even code written in Russian!…


Your Business Event Checklist: How to Execute Your Next Badass Event

Looking to plan your next important business event? Whether you’re planning a big event or just getting your feet wet in event management, this checklist has all the information and tools you need to succeed. Even seasoned professionals are always on the lookout for new ideas and ways to make their event better, so check…


How To Supercharge Your Subject Lines and Win More Business with Email Marketing

You see it in your inbox every day, an exciting new email from a company you’ve just signed up with. It has a subject line that draws you in, “Save 50% Today!” How can you resist clicking on that? Well, it’s all down to the art of the email subject line. Today we’ll be looking…


Choosing The Right Website Platform: What Should You Consider?

In this digital age, your website is arguably your business’s greatest asset. It’s your digital storefront, and it’s imperative that it looks great, functions well, is secure, and lets your customers get the information they need to get and take the actions they need to take.  This platform is the foundation that holds everything you…


10 Things To Consider When Choosing An Email Service Provider

Choosing the right email service provider (ESP) for your business is crucial to sending effective email campaigns. ESP’s make it easier for businesses’ to build email lists and send emails. Since email marketing is one of the most effective marketing channels with a high ROI, there are lots of email softwares to evaluate when choosing…

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Major Event Trends Emerging in 2021

We all know the setbacks and obstacles that COVID has caused- and one of the biggest industries affected was events. This industry is still recovering as COVID is still present and impacting live events, even with vaccines and safety measures that are available. The question is, what will the short term and long term future…


What Pride Means to The Source Marketing Group

June means much more than just marking the start of Summer, for the LGBTQ community it marks the beginning of Pride month. Pride month is dedicated to give their community a voice, to celebrate who they are, and be proud of who they are. Pride honors the stonewall riots that occurred in 1969, having been…


3 Reasons You Should Invest in a Website Maintenance Plan

You just completed your website’s redesign after months of design, content, and technical updates. Phew. Now you’re relieved that you can put that project aside until it needs a facelift in the future.  Or….maybe not. Your website is a significant investment, and unlike your 9-5 employees, it never stops working for you. It’s on 24/7,…


The Secret to a Marketing Plan that Drives Results

I get asked the same question so often that it’s starting to sound like an echo in my head. “Kristin, how do I build a marketing plan and budget that drive the highest results?” According to HubSpot, 40% of marketers say that proving ROI is their biggest challenge, so you’re not alone! Whether you’re spending…

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How To Plan a Hybrid Event To Increase Your Reach and Revenue

How To Plan a Hybrid Event To Increase Your Reach and Revenue Virtual events were the name of the game through the Covid-19 pandemic. While in-person experiences are slowly starting up again, the pandemic has changed how events will run for the long term. We expect a continued emphasis on virtual options and hybrid events…

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6 Email Marketing Mistakes to Avoid, So You Can Create a Badass Email Campaign

It may be over 40 years old, but email is still one of the most important and effective marketing channels. It has a high ROI, can be easily customized, and your customers can access it when it’s convenient for them. Whether you have a kickass email strategy already or you’re starting from scratch, we compiled…


Your Marketing Agency Should Make Your Life Easier. Here’s How.

A few weeks ago, I was talking with a cohort of CEOs representing a variety of industries. The work of their organizations was different, but their feedback was the same: “I’m paying my marketing agency to get my work out to the world and I’m not seeing any results.” As the CEO of a marketing…