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What Pride Means to The Source Marketing Group

June means much more than just marking the start of Summer, for the LGBTQ community it marks the beginning of Pride month. Pride month is dedicated to give their community a voice, to celebrate who they are, and be proud of who they are. Pride honors the stonewall riots that occurred in 1969, having been…


3 Reasons You Should Invest in a Website Maintenance Plan

You just completed your website’s redesign after months of design, content, and technical updates. Phew. Now you’re relieved that you can put that project aside until it needs a facelift in the future.  Or….maybe not. Your website is a significant investment, and unlike your 9-5 employees, it never stops working for you. It’s on 24/7,…


The Secret to a Marketing Plan that Drives Results

I get asked the same question so often that it’s starting to sound like an echo in my head. “Kristin, how do I build a marketing plan and budget that drive the highest results?” According to HubSpot, 40% of marketers say that proving ROI is their biggest challenge, so you’re not alone! Whether you’re spending…

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How To Plan a Hybrid Event To Increase Your Reach and Revenue

How To Plan a Hybrid Event To Increase Your Reach and Revenue Virtual events were the name of the game through the Covid-19 pandemic. While in-person experiences are slowly starting up again, the pandemic has changed how events will run for the long term. We expect a continued emphasis on virtual options and hybrid events…

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6 Email Marketing Mistakes to Avoid, So You Can Create a Badass Email Campaign

It may be over 40 years old, but email is still one of the most important and effective marketing channels. It has a high ROI, can be easily customized, and your customers can access it when it’s convenient for them. Whether you have a kickass email strategy already or you’re starting from scratch, we compiled…


Your Marketing Agency Should Make Your Life Easier. Here’s How.

A few weeks ago, I was talking with a cohort of CEOs representing a variety of industries. The work of their organizations was different, but their feedback was the same: “I’m paying my marketing agency to get my work out to the world and I’m not seeing any results.” As the CEO of a marketing…


What’s Next?

The question: what’s next? It is one of the simplest yet terrifying questions ever. We were asked it when we graduated high school, expected to have a plan for our lives at eighteen. We are then faced with it once again when we graduate college, what’s next? What do you plan to do with this…


4 Tips for Hosting a Virtual Conference

With the COVID-19 quarantine still in effect, most professional event planners have had to adapt to hosting conferences on virtual platforms. While the medium has its advantages, it comes with a learning curve that many industry professionals weren’t ready to tackle.


Website Launch

We are excited to announce the launch of our brand new website! After getting our team together to strategize and manage content, development and design, we are pleased to announce the launch of our new website look and feel.

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A Sneak Peek Into My Internship at The Source Marketing Group

As a high school student, it’s hard to know what you want to do when you grow up. Fortunately for me, I am part of the High School of Business curriculum at Monarch High School in Louisville, Colorado. Being a senior this year, one of my classes this year is to gain practical experience in…


Large Scale Community Event

In 2019, The Source Marketing Group planned and executed one of the country’s largest Veterans Day parades, honoring local Colorado veterans and fallen military heroes.