You see it in your inbox every day, an exciting new email from a company you’ve just signed up with. It has a subject line that draws you in, “Save 50% Today!” How can you resist clicking on that? Well, it’s all down to the art of the email subject line. Today we’ll be looking at how you can make your email subject lines work harder for you, and make your email marketing more effective.
Writing a subject line for your email is hard. You need to make sure that your subject lines are powerful and catchy. There are a number of factors that go into writing a great subject line. This post looks at what goes into writing a great email subject line and how to create one.
Why is an email subject line important for email marketing?
Subject lines compel your subscriber to open your message and present an opportunity for your brand to grab their attention and stand out in a crowded inbox. A subject line must strike a balance between intriguing and informative and must be powerful enough to get a subscriber to open your email.
How to make your email subject line more effective?
Email marketers are constantly striving to get their emails opened and read. So, how do you make your subject line stand out? Some of the best practices include:
- Be clear and concise
- Personalize it
- Keep it between 41 – 70 characters
Three tips to create a supercharged email subject line
There are different ways to approach creating a powerful subject line. Here’s what we suggest:
- Know your audience and craft your subject line accordingly
You should craft your subject line and email messaging around the audience you are sending to. They should feel compelled to open and read your email because it speaks to them. Understanding your audience, your brand personas, and your email segments will help you craft a subject line that speaks directly to your target persona.
2. Create a sense of urgency
Create a sense of urgency for your subscriber. You want your subscriber to take action so compel them with a limited time offer and entice them to act now.
3. Know which keywords to use
Certain keywords tend to increase read rate while others cause them to drop. Click bait subject lines such as “You won’t believe this SHOCKING secret about our product” don’t work well. However, keywords that create a sense of urgency or demonstrate benefit will actually increase your open rates.
How to make your subject lines more personalized?
You can personalize subject lines using dynamic fields in your ESP. Personalization is a great, friendly way to build rapport and connection with your subscribers. Including their name, where it makes sense, can help the message be received as more relevant.
Testing your subject lines
Subject lines are important to the success of your email campaigns, so testing is necessary and ongoing. Choose your sample size, pick your variable, and test.
Your Next Step
So now that you know the best ways to supercharge your email marketing subject lines, you can go out, get a list of prospects, pick a great offer, and write some kick-*** subject lines. Just remember to keep it short, simple, and specific to your offer!
At The Source Marketing Group, we really value the importance of your email marketing. Email is still one of the most effective ways to reach potential customers, with over 85% of businesses using email as their main method of marketing. With this in mind, it’s important that you make the most of your email marketing and use eye-catching subject lines, and this blog post will show you how to do just that!
If you have any questions about supercharging your subject lines, please contact us anytime at firstname.lastname@example.org We are always happy to hear from you!
Kristin is the CEO/Founder of The Source Marketing Group. The marketing agency is focused on elevating female-, veteran-, and minority-owned businesses.