Our founder, Kristin McFarland

Kristin McFarland is the Founder & CEO of The Source Marketing Group, one of the fastest-growing marketing technology companies focused on highly regulated consumer and emerging markets like cannabis and craft beer. With a deep expertise in monetizing customer data, Kristin leads her team in optimizing MarTech stacks, building top-tier WordPress websites, automating sales, and executing email and customer marketing campaigns that drive revenue growth and maximize customer lifetime value.

Kristin's journey began with leading marketing for Fortune 200 and SaaS companies, where she developed a reputation for transforming data-driven strategies into significant business growth. Today, she channels that expertise into empowering cannabis and craft beer businesses with their number one business asset, their data.

Beyond her role at The Source, Kristin is the creator of the Market Like A Badass podcast, dedicated to empowering women and minorities in the cannabis, hemp beverage, and craft beer space with actionable marketing tips. She also serves as a facilitator for the social equity groups Detroit Cannabis Project and BIPOCann, guiding the next generation of industry leaders.

When she’s not crafting revenue-generating campaigns, Kristin enjoys creating music, volunteering at events like World Beer Cup, Great American Beer Fest, and Arise Music Festival, or planning inclusive community events in Colorado to lift up the local 2SLGBTQIAP+ community.