Email Marketing
Promoting your business worldwide
Harness The Power of Email
Email is one of the traditional, yet most effective marketing channel experts use to engage and convert their audiences. According to Hubspot, email generates $38 for every $1 spent, which is an astounding 3,800% ROI. Our email experts help you master the benefits of email marketing in today’s digital landscape by:
- Crafting the perfect strategy and tactics for your email program
- Developing program goals (such as education, retention, etc) and related tactics
- Adding personalization capabilities for your target segments
- Using segmentation strategies to increase performance and customization
- Optimizing email marketing automation and data across customer lifecycle stages
Email Marketing Services We Offer
Email Marketing Strategy
We’ll sit down with you in order to learn more about your business, your goals, and your challenges. Then we’ll help you formulate an effective email strategy.
This is the best way to figure out how email fits into your larger marketing campaigns and make sure all your marketing efforts work together in harmony.
Account Creation & Integration
We’ll create your email marketing account using third-party tools such as MailChimp, Constant Contact, Active Campaign, etc.
Then we’ll integrate your account with other services you are using—giving us the power to set up sophisticated email marketing automation campaigns for you.
Build Your Email List
The bigger your email list, the more leads & customers you’ll be able to reach with the click of a button.
We’ll set up email list-building campaigns to grow your database of opt-in clients. Usually this includes offering an incentive for people to subscribe, like discounts, downloadable how-to guides, educational tools and more.
Email Segmentation
Let’s say you’re a brewery who sells craft beer and merchandise. If you’re promoting a sale on men's merch, who do you want to send that email to? Everyone on your list? Or would you segment to other men, a list of past merch purchasers, etc?
By segmenting your emails to send them only to your most interested subscribers (in this case, previous purchasers), you will improve open and click through rates while reducing unsubscribes and spam complaints.
Most importantly, your customers will come to see your emails as being more relevant. Is it any wonder why 77% of ROI comes from email campaigns that are segmented?
Compared to non-segmented emails, segmented email campaigns get…
- 14.32% more opens
- 9.37% fewer unsubscribes
- 100.95% more clicks
Email Marketing Strategy
Unfortunately, many companies miss the boat on their email design. By sending emails that don’t match their brand image, they create an inconsistent experience that annoys and confuses your prospects.
But not you! When you sign on with Source Marketing for your email marketing services, we’ll stylize the appearance of your emails to create a design that reflects the look, feel, and voice of your website and brand.
Finally, we’ll incorporate a winning content strategy to make sure all your emails have the right marketing voice — with attention-grabbing subject lines and persuasive email copy that generates more opens, clicks, and sales.
CAN-SPAM Compliance
The CAN-SPAM Act was created to protect people from unwanted spam. As a result, commercial emails all have to follow several guidelines to make sure you are abiding by these rules.
Any company that ignores these rules is subject to costly fines of up to $40,654. Not to worry though — our email marketing experts will ensure that all your email campaigns are fully compliant with the law, so you never have to think twice about this issue.
Start Your Transformation
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