Cannabis marketing case studies

List Growth Case Study


Client was just starting his email program and needed to quickly grow his list of first and zero-party data to connect with customers and earn more email marketing revenue.


  • Byron and the team are thrilled with the complete, integrated email marketing solution that The Source created for them. Instead of one-off marketing campaigns with no real strategy or goals, they’re now executing on a holistic marketing plan that creates a consistent, intentional experience for their audience across every touchpoint.
  • The customer is able to connect with their audience in a whole new way. In particular, their email program has delivered outstanding results. By identifying opportunities to encourage email sign-ups, we built an email list of more than 1,000 subscribers in just a few months.
  • Engagement on the welcome series is truly impressive, with open and click rates that dramatically exceed the industry average.