Are you ready for Yahoo and Google’s technical requirements starting February 1st?
Are you ready for Yahoo and Google’s technical requirements starting February 1st?
It’s my greatest honor to be writing this blog to celebrate being nominated for agency of the year! We’ve been nominated, alongside five other talented industry peers, as agency of the year. We were selected as the top six nominees out of over 3,000 nominations. We are so proud to be part of this group…
Our CEO, Kristin McFarland, is honored to be selected out of more than 1,200 applicants to speak at MJBizCon. Join us at the world’s largest cannabis conference to hear Kristin speak during the marketing forum. Buy tickets at mjbizconference.com and use code SPKMJB2310 for 10% off. Check out the session details below: Date: Tuesday 28…
Growing an email list is essential for any cannabis business or dispensary looking to increase customer engagement and repeat sales. It allows you to create relationships with your customers, build trust with them over time, and offer incentives that keep customers coming back. But how do you go about building a large and engaged email…
As we shift gears from the biggest cannabis holiday event of the year, 4/20, we have our eyes set on Craft Brewers Conference (CBC). Craft Brewers Conference is America’s largest craft brewing industry gathering. The comparable in cannabis is MJBizCon, the world’s largest cannabis conference. There’s a reason our team works in cannabis and craft…
Whether you’re a new license holder getting started with email or a multistate operator (MSO) growing their list and email program, it can be challenging choosing the right email service provider (ESP) for your marketing needs. On top of that, if you’re a CBD or cannabis brand, you have even more limitations and restrictions when…
Let’s be real, it can feel daunting stepping into 2023 as cannabis companies hemorrhage employees in layoffs, are navigating new and mature markets, and facing an impending economic recession. We should all be aware of trends and best practices so we can be as intentional with our marketing spend as possible. We already shared why…
Introduction One of the questions I get asked a lot by people unfamiliar with the website world, is which platform should I be on? Often, this leads to questions about Wix. In the cannabis industry, Wix websites have gained some popularity from a segment of new founders who are just starting out in business and…
Subject lines determine whether your subscribers will open, read, and take action on your message or offer. This means subject lines are the most important part of your cannabis email. Will your subject line entice a subscriber to convert to a sale or will they flat out ignore it? Even worse, are your subject lines…
As someone who has directed over 250 events globally, I was excited at the idea of attending MJBizCon, a three day cannabis conference and expo with over 1,400 exhibitors, 140 speakers, and 35,000 attendees.
If you haven’t heard, we are WordPress experts that build high converting websites for cannabis clients. We’ve led custom technology projects as well as scalable solutions to help our clients win in a competitive marketplace. Don’t just take our word for it. Check out our endorsement on 10buds, one of the top reviewers of marijuana…
If you’re looking to market to your customers, email just may be the best channel available. Are you using it? Most cannabis shops collect customer data, but few are tapping into the gold mine that is an engaged email subscriber list. Below we have detailed why email should be a staple of your integrated marketing…
Lately, we have done work on several websites for clients where we ran into work from past developers and agencies that were full of various issues. We’ve been called upon to fix website problems like non-customizable portions of sites, website themes that can only be maintained by specific agencies, and even code written in Russian!…