We couldn’t be more proud to share that our Founder and CEO, Kristin McFarland, has been named a 40 Under 40 honoree by Marijuana Venture, recognized alongside the best leaders shaping the cannabis industry today.
This one hits different for our team, because Kristin’s path to building The Source Marketing Group wasn’t easy or conventional. Marijuana Venture’s feature digs into the real story, from the setbacks, to the pivot, and the grit it took to get here. It’s worth the read!
This recognition means the world to all of us, and it’s a good moment to celebrate a few things we are most proud of, like:
- Building The Source Marketing Group into an award-winning retention marketing agency serving over 100 retailers and brands
- Launching the Market Like A Badass podcast to empower minority-owned business leaders, now more than 50 episodes strong
- Mentoring organizations like the Detroit Cannabis Project and BIPOCann
- Championing social equity and LGBTQ+ community impact as a core part of how the company operates
You can read the full feature on Marijuana Venture here: 40 Under 40: Kristin McFarland
Honoree Profile
Kristin is the Founder and CEO of The Source Marketing Group. The marketing agency is focused on elevating female-, veteran-, and minority-owned businesses in the cannabis space.
