Email Program Launch Case Study

Dank City Delivery had made $0 from email in the last six months through their last marketing agency. They knew they were missing out on much needed sales and opportunities.
They needed to migrate to a new email service provider and relaunch a robust email program to nurture and convert online traffic, as well as build their loyalty program.

First, we ran an audit and diagnosed the root cause of their deliverability problems.
To ensure they could drive revenue from email, we had to:
- Update the technology infrastructure.
- Migrate to Klaviyo from Omnisend to allow better reporting, segmentation, and integrations.
- Add SPF and DKIM to protect their domains.
- Warm new domains to separate marketing and transactional emails.
  - Pro tip: the reputation of the IP address, domain, and email address all play a role in getting your email into your customer's inbox rather than their spam folder.
- Re-warm their primary domain to increase their deliverability score over 6%.
Klaviyo was set up with brand materials and branded templates.
Set up integrations with their loyalty program, POS system, Jane Technologies, Klaviyo, and Alpine IQ so that we could create sophisticated segmentation strategies based on website and other engagement behavior.
We established seven critical marketing automations to support their customer lifecycle marketing. These emails capture customers in their micro moments, based on behaviors such as adding a product to the cart and so on.
Now, Dank City Delivery can make money while they sleep!