Hail Mary Jane

Email Program Launch Case Study


  • Hail Mary Jane needed to set up a robust email program to nurture and convert online traffic, as well as provide affiliate revenue through sponsored email sends


  • Their ESP was set up with brand materials and branded templates
  • We established a private API key and set up integrations so we could create sophisticated segmentation strategies based on website and other behavior
  • Automated initial automations and flows so that all new subscribers would be welcomed into the program with an affiliate offer so that Hail Mary Jane could make money while they sleep!